M52 armchair
Cox & Co
Life Story
Serge Chermayeff (1900–1986) for Cox & Co.
M52 armchair, c.1932
Tubular steel and Rexine
Sainsbury Centre 31328
The M52 armchair was designed by Serge Chermayeff for the BBC’s new headquarters in London, Broadcasting House. It was produced by Cox & Co. who, together with PEL, dominated the market for tubular steel furniture in Britain. Chermayeff’s design, with its elegant flared arms, was later copied and simplified for a range of chairs produced by PEL and used in Butlin’s holiday camps.